Dear,Click here to explore our open letters in the New York Times.,Explore our open letters in the New York Times.
What would it look like
if we started over?
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So, what do you think?
"What would it look like if we started over in
  • food
  • my job
I'm years old and the biggest problem with food is
  • it tastes bad
  • it's too expensive
  • it's bad for me
If we started over,
  • cheap food would be healthy
  • healthy food would be delicious
  • my family would eat together
I'm years old and the biggest problem with my job is
  • I wish I were doing something I believed in
  • my strengths are not being fully optimized
If we started over,
  • I would believe in what I'm doing
  • the things that I'm really good at would be what I do most of the day
Starting over makes me feel .
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Here's what's possible:

Food today is kinda crazy. Everyone has a million things going on — and even though we might care about eating well, it's pretty damn hard to. We ask ourselves, “What would it look like if we started over?” If we started over in food, the cheap thing would be healthy and the healthy thing would be delicious. And it would be insanely easy for folks to eat well, together — sharing a meal around the dinner table.

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Just Mayo

Your favorite sandwich.
With a spoonful of joy.

Delicious potato salad. Creamy, rich mayo for any sandwich, anytime. Welcome to Just Mayo, where taste and sustainability live on the same plate.

Just Cookies

The world needed a better cookie,
so naturally, we came to the rescue.

A cookie that Oprah called the "smarter cookie" just took delicious to an entirely different level. Just Cookies: all natural flavor, nothing artificial.

The Flavor Factor

Like obscenely delicious food? We do. Think you have a picky palate? We’ve got you covered. Because doing good actually tastes good at Hampton Creek.

Your Heart Matters

When your heart is healthy, well, we’re happy. You’ll never find cholesterol in our products. Here’s to a long, long satisfying life.

Workin’ for the World

It should be easy for people to eat in a way that aligns with their values. And hey, reducing your carbon footprint is easy when plants are involved.

It Just Makes Cents

Good food should be accessible to everyone, not just those who can afford it. We think that's what solving the problem really means.

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Create a path that makes it easy for good people to do good things — and they will do it.