Dear,Click here to explore our open letters in the New York Times.,Explore our open letters in the New York Times.
What would it look like
if we started over?
That's the question that fuels all of us at Hampton Creek. We started this company because we deeply believe that eating well should be easy. The right thing, for our bodies and for the world, should be affordable. And it should be unthinkably, mouthwateringly delicious. We've built a movement, and the fastest-growing food company on earth, around that philosophy.
Our Manifesto
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So, what do you think?
"What would it look like if we started over in
  • food
  • my job
?"
I'm years old and the biggest problem with food is
  • it tastes bad
  • it's too expensive
  • it's bad for me
.
If we started over,
  • cheap food would be healthy
  • healthy food would be delicious
  • my family would eat together
.
I'm years old and the biggest problem with my job is
  • I wish I were doing something I believed in
  • my strengths are not being fully optimized
.
If we started over,
  • I would believe in what I'm doing
  • the things that I'm really good at would be what I do most of the day
.
Starting over makes me feel .
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Here's what's possible:

Food today is kinda crazy. Everyone has a million things going on — and even though we might care about eating well, it's pretty damn hard to. We ask ourselves, “What would it look like if we started over?” If we started over in food, the cheap thing would be healthy and the healthy thing would be delicious. And it would be insanely easy for folks to eat well, together — sharing a meal around the dinner table.

Your favorite grocery staple,
but way better.
Grow up with something better for your taste buds, better for the planet, and better for your wallet. Just Mayo is the best thing since sliced bread.
The world needed a better cookie,
so we came to the rescue... naturally.
Don’t fight your sweet tooth after lunch or at the vending machine—Just Cookies are the perfect pick-me-up, without the mess of artificial flavoring.
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Create a path that makes it easy for good people to do good things — and they will do it.